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Intergrated business studies.
in Employment/Jobs

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This programme provides students with all-rounded education to prepare them for the dynamic realities of the business world. It offers a balanced mix of business curriculum and general education courses that develop students' professional knowledge as well as core managerial capabilities such as strategic thinking, analytical skills and independent judgment.

The business curriculum in Marketing, Management, Finance, Economics and Accounting intends to give students an integrated view of the commericial environment and show them how different business functions are interrelated within a company.

This broad-based education equips students with theoretical and conceptual foundations in examining complex issues in the society in which a business operates.

Career Prospects

The programme equips students with intellectual capability and broad-based knowledge for a flourishing career in:

  • Banking
  • Financial Planning and Insurance
  • Advertising
  • Sales and Marketing
  • Corporate Communication and Public Relations
  • Trading
  • Logistics