Public relations is a broad and essential field in almost all of the sectors of the economy. Before we can suggest areas of work, first lets understand the nature of public relations work in ghana.
Nature of the Work
An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted 'publics' support its goals and policies. Public relations specialistsalso referred to as communications specialists and media specialists, among other titlesserve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of such programs.
Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than 'tell the organization's story.' They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.
Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organization does to advance that issue.
Public relations specialists also arrange and conduct programs to keep up contact between organization representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials. These media specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, they are responsible for preparing annual reports and writing proposals for various projects.
In government, public relations specialistswho may be called press secretaries, information officers, public affairs specialists, or communication specialistskeep the public informed about the activities of agencies and officials. For example, public affairs specialists in a Department of State keep the public informed of travel advisories and of Ghana's positions on foreign issues. A press secretary for a member of Paliament keeps constituents aware of the representative's accomplishments.
In large organizations, the key public relations executive, who often is a vice president, may develop overall plans and policies with other executives. In addition, public relations departments employ public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries.
People who handle publicity for an individual or who direct public relations for a small organization may deal with all aspects of the job. They contact people, plan and research, and prepare materials for distribution. They also may handle advertising or sales promotion work to support marketing efforts.
Now that you know the nature, you will realize that A PR person can work anywhere.
Most notable areas include;
Advertising and related services
Management of companies and enterprises
Business, professional, labor, political, and similar organizations
Colleges, universities, and professional schools